Operations Command
Which jobs are at risk today?
Finding the work that will miss its window before the customer calls.
Operating question · Growth Performance
Which Campaign Generated Booked Work?
The campaign that generated booked work is the one with the lowest cost per booked job, not the most leads. Match each lead to the job it became by source, count booked and completed work per channel, and divide spend by booked jobs to compare channels fairly.
Evidence M1COS Reads
- Ad platform spend and leads
- Call and form intake
- Lead source on the resulting job
The Decision It Supports
Fund the channels that book work, and fix intake where source is lost.
How the Answer Is Formed
- 01
Match each lead to the job it became, by source.
- 02
Count booked and completed work per channel, not just leads.
- 03
Divide spend by booked jobs to compare channels fairly.
Lead Funnel
Where between first contact and completed work do leads drop?
- Leads412—
- Contacted35185%
- Booked12836%
- Completed10985%
Step conversion
Cost per Booked Job
Spend divided by booked jobs, by channel — not cost per lead.
More Operating Questions
Financial Intelligence
Why did margin change?
Separating a real margin problem from a mix shift or a timing difference.
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