Operations Command
Which jobs are at risk today?
Finding the work that will miss its window before the customer calls.
Operating question · Growth Performance
Which Campaign Generated Booked Work?
Moving from cost per lead to cost per booked job.
Evidence M1COS Reads
- Ad platform spend and leads
- Call and form intake
- Lead source on the resulting job
The Decision It Supports
Fund the channels that book work, and fix intake where source is lost.
How the Answer Is Formed
- 01
Match each lead to the job it became, by source.
- 02
Count booked and completed work per channel, not just leads.
- 03
Divide spend by booked jobs to compare channels fairly.
Lead Funnel
Where between first contact and completed work do leads drop?
- Leads412—
- Contacted35185%
- Booked12836%
- Completed10985%
Step conversion
Cost per Booked Job
Spend divided by booked jobs, by channel — not cost per lead.
More Operating Questions
Financial Intelligence
Why did margin change?
Separating a real margin problem from a mix shift or a timing difference.
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