HVAC contractors
Where HVAC margin hides — and how to get it back.
Install, service, maintenance, replacement, warranty — each job type carries a different margin, and the blended average lies to you. Margin One shows the real number on every job, crew, and season.
The blind spots
The questions HVAC owners can’t answer.
See it in M1COS
Your HVAC business, on one screen.
A look at Summit HVAC’s week — the margin, the leaks, the scorecard, and what marketing actually booked. This is the report you’ll run every week.
Net margin
18.4%
▲ 2.1 pts
Avg ticket
$612
▲ $38
Close rate
41%
▲ 3 pts
New members
+83
this month
Gross margin by job type
This week's scorecard
| Metric | Target | Actual | Status |
|---|---|---|---|
| Booked-call rate | 80% | 83% | |
| Tech billable efficiency | 65% | 61% | |
| Membership conversion | 12% | 9% | |
| Callback rate | <3% | 4.2% | |
| AR over 60 days | <8% | 6% |
Marketing — cost per booked job
| Channel | Spend | Booked | Cost / job |
|---|---|---|---|
| Local Services Ads | $4,200 | 38 | $111 |
| Paid search | $6,100 | 29 | $210 |
| SEO / organic | $1,800 | 22 | $82 |
| Direct mail | $3,500 | 9 | $389 |
Illustrative M1COS reporting — your numbers, your crews, your channels.
Margin levers
Where HVAC margin is won.
Replacement-vs-repair mix
See which crews push profitable replacements and which quietly under-sell repairs.
Maintenance-plan growth
Track recurring-revenue conversion — the asset that smooths the season and raises what your business is worth.
Seasonal capacity
Staff and book to real demand instead of guessing — before the heat wave, not after it.
Callback & warranty cost
Tie the margin leak back to the exact job and crew that caused it.
Realize Your Margin.
See your own HVAC numbers in M1COS. One conversation to start.