The 2-minute check
Where is your margin leaking?
Six numbers you already know off the top of your head, against the benchmarks we run every client on. Conservative on purpose — if the estimate stings, the real number is worse.
Your six numbers
Best guesses are fine — this is directional. Your books will tell the real story.
Estimated annual margin leak
$135,360
7% callback rate vs <5% benchmark — excess jobs redone at ~50% of job value.
55% billable utilization vs 60%+ benchmark — gross profit on the revenue your current crew could already produce.
42% close rate vs 50%+ benchmark — the share of annual spend feeding estimates that never become jobs.
Counted separately — this is pricing and job-costing headroom against the 50% benchmark, not waste. Closing even part of it usually outweighs every leak above.
How we compute this
- Callback & rework: (callback rate − 5%) × revenue × 50% job cost.
- Idle capacity: gross profit on the extra revenue your crew produces at 60% utilization (capped at +25% of revenue).
- Marketing waste: annual spend × the shortfall of your close rate against 50%.
- Benchmarks come from the Home Services Metrics Scorecard — the same catalog M1COS dashboards run on. Estimates are deliberately conservative and directional, not a financial statement.