Growth Performance
Which campaign generated booked work?
Moving from cost per lead to cost per booked job.
Growth Performance
Connect Spend, Lead Quality, Conversion, and the Work That Actually Got Booked.
Connect spend, lead quality, conversion, and booked work.
Growth Performance — Weekly View
Lead Funnel
Where between first contact and completed work do leads drop?
- Leads412—
- Contacted35185%
- Booked12836%
- Completed10985%
Step conversion
Cost per Booked Job
Spend divided by booked jobs, by channel — not cost per lead.
What Leaders Can See
- Leads, booked calls, and completed jobs by channel
- Cost per booked job, not just cost per lead
- Lead source matched to the job it became
- Where in the funnel conversion is leaking
What the Team Does Next
- 1Move budget toward channels that book work
- 2Fix the handoff step where leads stall
- 3Correct lead-source capture at intake
Before, Decision, Action
Before
Paid search reports 140 leads this month. Nobody knows how many became jobs.
Decision
Local service ads book at twice the rate of paid search for a lower cost per booked job.
Action
Marketing lead shifts budget for two weeks; booked-job cost is compared at the next review.
Capabilities
Supporting Capabilities
Source-to-Job Matching
Each lead traced from the channel that produced it to the job it became.
Funnel Diagnostics
Conversion measured at every step, so the leak has an address.
Spend Efficiency
Cost per booked job by channel, over the period you choose.
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