Margin One
Marketing Intelligence
Cost per lead, cost per booked job, and channel ROI
Which channels actually work
Marketing Intelligence
Track cost per lead, cost per booked job, and channel ROI across Google Ads, LSA, Meta, Yelp, and referrals — tied to revenue, not clicks.
Request a Platform DemoChannel performance
Marketing ROI preview
Compare marketing spend to booked jobs and margin contribution by channel every week.
Open portal template previewM1COS Marketing View
LiveCost per lead
$42
-6%
Cost per booked job
$186
-9%
Google Ads ROAS
4.2x
+0.3x
LSA conversion
31%
Target 35%
Channel cost per booked jobOn track
Weekly channel review
Marketing KPIs
Cost per lead
By channel, campaign, and geography.
Cost per booked job
Lead-to-booking conversion with margin context.
ROAS by platform
Google, Meta, LSA, and offline spend efficiency.
Campaign scorecards
Accountability for marketing spend decisions.
Invest marketing dollars wisely
See which channels drive booked revenue and margin — not just lead volume.