Margin One
Marketing Intelligence
Cost per lead, cost per booked job, and channel ROI
Which channels produce booked work, not just leads?
139 booked jobs traced to their source. The blended $136 cost per booked job decides where next month's budget goes.
Which channels actually work
Track cost per lead, cost per booked job, and channel ROI across Google Ads, LSA, Meta, Yelp, and referrals — tied to revenue, not clicks.
Channel performance
Marketing ROI preview
Compare marketing spend to booked jobs and margin contribution by channel every week.
M1COS Marketing View
Sample DataCost per lead
$42
-6%
Cost per booked job
$186
-9%
Google Ads ROAS
4.2x
+0.3x
LSA conversion
31%
Target 35%
Channel cost per booked jobOn track
Weekly channel review
Marketing KPIs
Cost per lead
By channel, campaign, and geography.
Cost per booked job
Lead-to-booking conversion with margin context.
ROAS by platform
Google, Meta, LSA, and offline spend efficiency.
Campaign scorecards
Accountability for marketing spend decisions.
See this on your own numbers — one conversation to start.
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