Margin One
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Insights for home service contractors
Jul 14, 2026
What Is an Acceptable Callback and Rework Rate?
A good callback and rework rate is under 5 percent of jobs; every point above that is roughly one percent of your jobs redone for free.
Read postJul 12, 2026
What Is a Good CAC and LTV:CAC Ratio for Home Services?
A healthy customer acquisition cost is about $200 to $350 per new customer, and a good lifetime-value-to-CAC ratio is above 3 to 1.
Read postJul 10, 2026
What Markup Should Contractors Use to Hit Their Target Margin?
To hit a 50 percent gross margin you charge two times true cost, a 100 percent markup; markup on cost and margin on price are not the same number.
Read postJun 9, 2026
The Weekly Operating Meeting Playbook for Contractors
The exact 60-minute Monday agenda we run with clients: five timed sections, one scorecard, and actions that survive the week.
Read postJun 8, 2026
Five KPIs Every HVAC Owner Should Track Weekly
Revenue is a lagging indicator. These five weekly numbers move first — and tell you exactly where HVAC margin is leaking.
Read postMay 25, 2026
Why Most Contractors Cannot Answer: Are We Profitable?
It's not your bookkeeper. Profitability blindness is a systems gap — here's the four-step sequence that fixes it.
Read postMay 25, 2026
Why Multi-Tenant Architecture Matters for M1COS
How tenant isolation, role-based access, and one operating model help protect contractor data without creating a separate application for every company.
Read postMay 11, 2026
Operator vs. Consultant: What Contractors Actually Need
Advice is cheap and execution is scarce. How to choose between a coach, a consultant, a full-time COO, and a fractional operator.
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